Demographics and Psychographics

I decided to create a target audience questionnaire using Google Forms to find out this information within my audience and see which ones were the most common throughout. These questions helped me hugely as I asked about the distribution and exhibition of films, which allowed me to find the most popular ways.

From my results I found that most of the audience seem to be of a younger generation and favoured the Drama genre compared to the rest. These results influenced my choices for my short film as I decided to target it towards the 18-30 age group and when eventually forming my ideas I decided to classify my film as a drama.

How did I manage to find these?