Programming

KEY ELEMENTS

What I expect to see

What will show depth of knowledge & innovative thinking?

This is your chance to demonstrate the foundational learning from all of your coursework at Ithaca College, and it also provides a chance to employ critical thinking towards a real world marketing program.

Additionally, this project allows you to communicate best practices, new media outlets, and KPIs to justify marketing investment in the context of the AMA “Seven Big Problems in Marketing.”

Finally, this project will demonstrate the quality and professionalism IC prepares students to achieve.

Digital Marketing & Search

Social Media/Mobile

Industry Research & Graphs

Best Practices & KPIs

“How to” step by step guidance