1. Raise awareness of NONPROFIT status & stimulate donations.

2. Drive ENGAGEMENT with students early.

3. Sell out EVENTS.

Offer clear and concise guidance with “HOW TO” spelled out in appendix. It must be clear WHY you recommend this with RESEARCH & LOGIC.

The 3 goals

Achievable actions

A logical recipe

Quality of work

Focus on an executive audience

The achievable actions make sense in context of their business. No construction projects or huge expenditures. Focus on INCREMENTAL IMPROVEMENTS.

PROOFREAD, proofread, proofread. Get the client names correct. GRAMMAR and SPELLING count, and APA should be perfect.