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Learning Outcomes

Part 2: Applying the tools and techniques (from Part 1)


Upon completion of this course you should be able:


• To adopt Organic SEO + SMO techniques

• To develop and implement a content marketing strategy

• To use wordpress for writing and integrating open-source add-ons + media

• To develop a brand community on social networks through a dedicated copywriting action plan


Task : Run a digital marketing campaign through a dedicated copywriting strategy (Live tweeting / FB+INSTA posts / blog articles / comments / communiqués/ teaser & web-banner etc)


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Copywriting & Webdesign - MBA2 Wine & Luxury

By James Martin