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Learning Outcomes

PART 1: Fundamentals of copywriting for web


Upon completion of this course you should be able:


• To master the full spectrum of social media and networks from a business perspective


• To analyse brand web-editorial policy across platforms


• To establish and meeting SMART digital marketing content objectives across platforms for 


• To optimise web content (content marketing and copywriting) 


• Web copywriting rules (mobile, e-mailing, blogging & micro-blogging on social media and networks)


• To employ writing tools and techniques when writing for image or video (insta/youtube/tik tok/ snap)


TASK:

From a client brief, create copywriting modules for the web, to be adapted across social media and network spectrum. 


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Copywriting & Webdesign - MBA2 Wine & Luxury

By James Martin