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Learning Outcomes
PART 1: Fundamentals of copywriting for web
Upon completion of this course you should be able:
• To master the full spectrum of social media and networks from a business perspective
• To analyse brand web-editorial policy across platforms
• To establish and meeting SMART digital marketing content objectives across platforms for
• To optimise web content (content marketing and copywriting)
• Web copywriting rules (mobile, e-mailing, blogging & micro-blogging on social media and networks)
• To employ writing tools and techniques when writing for image or video (insta/youtube/tik tok/ snap)
TASK:
From a client brief, create copywriting modules for the web, to be adapted across social media and network spectrum.
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