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Content and Luxury
- Why does content marketing work so well for luxury?
Consumers, actually choose to engage
Value for the audience first – whether entertainment, information or other value – and the brand second
Means of engagement with current and prospective customers, and gives the luxury brand its own voice.
Value? = ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury
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