Marketing and social media

They are interested in increasing the social following in China using social media, to justify this they want projected figures of the following we would expect to receive for projected campaigns and the return that this could bring (as much as we can possibly estimate) - use data and infographics to represent this info.

Franchise partners in China (current stores in Shanghai, Beijing and 'other Chinese cities' have no control over marketing, all decisions are centralised to the MCQ Chinese marketing director which is good. Clara asks she will put us in touch with Chinese marketing team, I will follow up on this request.

What is the scope for marketing and social media in a China for MCQ?

Weibo, WeChat, Instagram

Will put us in touch with Chinese marketing director

Celebrity is important, particularly Korean TV stars

The nature of celebrity is still very important as an influencer on Chinese consumers, primary research from Grace and Lu has shown a significant interest in Korean TV stars, we could use this as a method of launching brand on social media not just as product placement.
Grace suggests Korean TV stars have more power to influence style of Chinese consumers than Chinese or western celebrity. She mentioned 'You From The Stars' - the main character Quan Zhixian is hugely influential