Product

They expressed concern in finding out that YOOX (their Chinese operated website) had very low stock of bags / shoes etc. We must increase the offering due to repeated demand in primary research.

Clara expressed doubt that a product created especially for the Chinese market would sell well - this is an area for us to research. If products did sell, they would only be available in mainland China, therefore increasing sales within mainland China.

MCQ are about to open a store in Japan, they are also launching a collaboration with Tamura Yoshiyaso for a FW collection, evidence that this idea could be something they would accept

Are they interested in collaborations / altering the product range to suit consumer demand for more accessories/ China specific product

More accessories

Chinese specific products

Collaboations with Chinese designers

Zhang Zhe told us sales splits in Chinese luxury fashion:

Cosmetics: 25%
Watches: 23%
Bags: 12%
Menswear: 10%
Jewellery: 7%
Shoes: 5%
Womenswear: 4%