App idea so far

Use app to generate brand awareness, history and promote social engagement between brand fans and MCQ. Ask for Lu's research into brand app success in mainland China, Hannah says we can use this research as primary research in our project.
Grace has told us features of Uniqlo's successful Chinese app: directions from current location to store, exclusive discount info that encourage you to shop in the store or online, you can scan the codes and purchase on your own phone

iBeacon technology

It must increase instore transactions

To be seen as a way of promoting brand awareness due to results of our primary research (interviewing Lu Bai)

***HOW ARE BURBERRY OPERATING THEIR TMALL STORE? Are the products sold the same as those in store in mainland China?***

Links with Taobao/ TMALL