Connect with Partners

1. Go in with an interview approach. learn about their business and niche. Discover what they sell the most of: MSFT, VMWare, integrations, Citrix, Palo Alto, etc…

2. Discover where F5 fits in with what they sell? Our job is to identify areas of opportunity within their existing business and prospects. DO NOT puke all over them with everything we do - We will lose them quickly.

3. Document accounts to attack with specific reps. It is our job to hold them accountable and provide them with the resources they need.

4. Offer additional areas of support like RainKing contacts or org charts within accounts they want to get in front of. GIVE them tools to be successful to show commitment to building a strong co-selling relationship.

5. Make introductions to F5 account owners (TAM’s or iTAM’s). Make sure they are aware of F5 resources so they don’t have to jump through hoops.

6. Introduce partners to the renewal teams. Now that Authorized VAR’s qualify for renewals it is important to align them with every possible resource that puts money back in their pocket.