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Participant Behaviours

Findings (cont.)

4. Suppliers in peer-to-peer collaboration contexts involving redistribution markets were mostly driven by providing a second life to their belongings or making available belongings to peers who would make good use of them.


5. In collaborative lifestyle contexts self interest was more prevailing among suppliers as with consumers than community, lifestyle or social drivers.


6. The study did not provide useful insights into the relationships between different forms of collaboration and the motivational traits of participants (H3). Is relationship has been usefully shaped around the degrees of reciprocity (negative, generalised, balanced - Sahlins, in Nelson and Rademacher, 2009) underlying the means of exchange used in collaboration contexts. This approach provides a basis for further research on platform designs and matching participant profiles.

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Participant Motivations in Collaborative Consumption Contexts and Their Implications to Marketers

By Chris

This presentation summarises the findings of a dissertation study on participant motivations in collaborative consumption. It is addressed to respondents to a survey launched as part of the study.