"...people coordinating the acquisition and distribution of a resource for a fee or other compensation" (Belk, 2014)

Research Context

Definition of collaborative consumption used:

What areas were researched:

- Conceptualisation of collab cons. - Industry, Product and Sector attributes were analysed for a sample of 114 technology-powered platforms to better understand and categorise collaborative consumption applications to date.

- Participant motivations - Research on motivational drivers was based on a conceptual model comprising 5 key motivator categories each combining a range of behavioral descriptors. Results were derived from 125 valid survey responses.