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Research Hypotheses

H1: "The conceptualisation of collaborative consumption practice collaborative typologies (product service systems, redistribution markets or collaborative lifestyles) or the means of exchange used can be improved when contextual factors comprising industry, product or service characteristics and sector (e.g. B2C) are taken into account."


H2:"The attitudes towards participation in collaborative consumption result from prevailing motivational drivers that help define distinct paticipant typologies."


H3: "Distinct relationships can be found between different forms of collaboration used by participants and their motivations to participate."

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Participant Motivations in Collaborative Consumption Contexts and Their Implications to Marketers

By Chris

This presentation summarises the findings of a dissertation study on participant motivations in collaborative consumption. It is addressed to respondents to a survey launched as part of the study.