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1. Collaborative Lifestyles (54 platforms) are fee/fare based markets (45) mainly for services in professional or personal provision of human resources.


2. Redistribution markets (24 platforms) essentially trade in 2nd hand goods, of which clothing and accessories (7) were the most frequent applications. They use prevailingly purchase transactions (17)


3.
Product Service Systems (34 platforms) are mostly found in transport and hospitality (25). They generally use rental as consideration for access to idle assets. However fee/fare-based (purchase) systems are common in taxi-type services.

Collab. Platforms-Findings

The study found that both Industry and product-specific characteristics were useful in refining the conceptualisation on collaborative consumption initial l'y based on collaborative typologies(i.e. product service systems, redistribution markets, or collaborative lifestyles), and the me ans of exchange used (initially defined as rental; barter; swap; borrow/lend; share). Findings also indicated that sector attributes (i.e B2B, B2C etc) are les useful in defining the specificities of the applications of collaboration through technology-driven platforms.

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Participant Motivations in Collaborative Consumption Contexts and Their Implications to Marketers

By Chris

This presentation summarises the findings of a dissertation study on participant motivations in collaborative consumption. It is addressed to respondents to a survey launched as part of the study.