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This award rewards and recognises the entity that demonstrated the best efforts in their marketing support for AIESEC to be able to deliver more experiences to our markets.

The LC should be able to showcase their knowledge in understanding the market that they operate in and ability to engage the right target audience through their channels.

The initiatives should be aligned with our Generation 2015 behaviours of Purposeful, Collaborative and Action-Oriented. It should also be aligned with the national, regional (AP) as well as global direction of AIESEC.

Last but not the least, this LC must have demonstrated the collaborative culture for achieving within Australia through support for or learning from the nation in ways big or small.

Achievements

# of Global Citizen/ Talent sign-ups; # of Apps ; Conversion rate of sign-ups to App; App to RA (Divided into respective programmes)

National Contribution & Alignment

Successful MAC GCP implemented; 3 examples (website, promotional material etc that showcase LC alignment to the national branding guidelines

National Brand Excellence Award

External Presence

Absolute growth in Social Media (FB, Twitter, etc) likes/ follows; Most significant achievement from offline marketing; Most significant achievement from online marketing

Exchange Support

Showcase how marketing has supported each front office programme (oGIP, iGIP, oGCDP, iGCDP) focus within your entity