Rhetorical Appeals Project

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This advertisement is ineffective because it degrades women who have a certain body type. It uses pathos in an effort to make women feel insecure and inadequate. These feelings would hopefully lead to a purchase of the product. However, the advertisement is offensive because it declares only one body type acceptable. The tone is critical and condescending. They present the product as necessary rather than optional.

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Rhetorical Appeals Project

By Katie Quackenbush

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