Sign in to FlowVella

Forgot password?
Sign in with Facebook

New? Create your account

Sign up for FlowVella

Sign up with Facebook

Already have an account? Sign in now


By registering you are agreeing to our
Terms of Service

Share This Flow

Loading Flow

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

This advertisement is extremely effective because it expands Dove’s market by uplifting and picturing women of all different body types. The phrase “the perfect real body” encourages a positive self image that will be associated with the product. This radical change from the traditional female model inspires women to support the product. In addition, immediate ethos is gained because of the recognizable Dove logo.

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...

Downloading Image /

loading...
  • 1

  • 2

  • 3

  • 4

  • 5

  • 6

  • 7

  • 8

  • 9

  • 10

  • 11

  • 12

  • 13

  • 14

  • 15

  • 16

  • 17

  • 18

  • 19

  • 20

  • 21

  • 22

  • 23

Rhetorical Appeals Project

By Katie Quackenbush