Rhetorical Appeals Project

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This advertisement attempts to use logos to persuade the viewer to buy McDonalds. However, their pragmatic approach with the phrase “because you only have $4”, evokes a negative response from the viewer. It highlights that they do not have many options because of their limited finances rather than making the meal seem like a bargain. People do not want to be reminded of the negative aspects of their lives.

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Rhetorical Appeals Project

By Katie Quackenbush

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