Rhetorical Appeals Project

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This advertisement effectively uses logos to convince the viewer that smoking is bad for your health. The statement “smoking kills” followed by the rhetorical question, “why bother starting?”, appeals to the viewer’s logic. The only rational answer to the question is to not start smoking. The listing of twelve negative side effects convinces the viewer to reconsider smoking by appealing to intellect.

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Rhetorical Appeals Project

By Katie Quackenbush

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