Rhetorical Appeals Project

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Once again, because Chanel is a preferred and trusted brand, gaining ethos is not necessary; it is instantaneous. Their name is enough to convince the viewer that the product is good. They do not need to convince them through words. Celebrity endorser Kiera Knightley also gains ethos for the product because she is well respected. Through her, the viewer gains confidence in the effectiveness and quality of the product.

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Rhetorical Appeals Project

By Katie Quackenbush

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