Rhetorical Appeals Project - Screen 3 on FlowVella - Presentation Software for Mac iPad and iPhone

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Because the brand Proactive is established and easily recognizable, automatic ethos is provided. Using Julianne Hough as a celebrity endorser gains the product credibility. She has flawless skin that many people desire and believe they will get through this product. Also, because of her strong reputation, people trust that she would use an effective product.

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Rhetorical Appeals Project

By Katie Quackenbush

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