Snob Appeal

The j'adore Dior perfume commercial is an example of snob appeal because it is a luxury product that a lot of people don't have the means to afford and is supposed set you apart from the rest. All ads for this product are set in fancy, extravagant places with beautiful women wearing expensive dresses and jewelry, making you think that if you buy it, you will appear just like them. The target audience is women, but really more geared toward the women who can afford to buy more expensive things. This is an example of pathos because it makes you think that if you wear this product, you will feel beautiful and appear more elegant.