Testimonial

Recently, I bought myself an Argan oil hair serum that got very good reviews online and was also recommended by a world renowned celebrity hair stylist, Orlando Pita. Orlando Pita is a trusted source because he has been styling hair for many years, so he knows what will help hair look good, and he helps promote this product successfully. The target audience is generally women in their late teens and adults when it comes to body care or beauty products. This is an example of ethos, or ethical appeal, because the company of the hair product uses a credible, reliable source as their spokesperson.