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POLÍTICA DE PRECIOS

Condiciona la demanda y determina la rentabilidad del producto.

Los criterios para la fijación del precio son:

Fijación del precio en base al coste:método simple y método complejo.
Fijación del precio en base a la competencia.
Fijación del precio en base al mercado objetivo.

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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez