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NIVEL DE PRESENCIA Y POSICIONAMIENTO EN INTERNET

Básica: Meramente informativa.
Presencial: web estática con información básica de la empresa y sus productos.
Dinámica: Sitio web simple pero interactivo con herramientas de comunicación bidereccional.
Transacciónal: Sitio web interactivo que permite realizar transacciones on line.
Personalizada: Sitio web completamente interactivo que permite establecer una oferta personalizada al cliente a través de una oferta de marketing one to one.
Web 2.0: Hacen dela web un lugar de intereses comunes permitiendo la comunicación entre los diferentes usuarios.

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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez