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COMPETENCIA DIRECTA Y PRODUCTO SUSTITUTIVO

A veces tenemos que indagar sí nuestra competencia reside en una empresa que ofrezca el mismo producto que el nuestro, o si lo que esta ofreciendo es un producto sustitutivo del nuestro.
La competencia real que tenemos es la resultante de sumar nuestr competencia directa con los posibles productos o servicios sustitutivos.

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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez