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El mercado objetivo está integrado por un conjunto muy definido de clientes, cuyas necesidades, la empresa desea satisfacer.
De acuerdo con el mercado objetivo se plantean dos estrategias:

LA PENETRACIÓN: Se basa en que la rentabilidad a largo plazo está ligada a una alta participación en el mercado.

EL DESCREMADO: Ataca los segmentos más altos del mercado.

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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez