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PRODUCTOS MATERIALES DE CONSUMO

Según su duración: pueden ser de consumo duradero o de consumo destructivo.

Según la frecuencia de compra: pueden ser bienes de conveniencia, bienes de compra esporádica, bienes de especialidad, bienes de preferencia, bienes no buscados.

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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez