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PRODUCTOS INMATERIALES: LOS SERVICIOS

Distinguir entre servicios industriales y servicios de consumo resulta complicado debido a lo difícil de diferenciar entre características comunes para una y otra categoría.

Las características comunes a todos los servicios serían:
Intangibilidad.
Inseparabilidad.
Variabilidad.
Caducidad.



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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez