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ESTUDIO DEL MERCADO:

Universo y Muestra

DETERMINACIÓN DEL UNIVERSO

Primera clasificación:

Solteros independientes: productos de moda.
Parejas jóvenes sin hijos: productos duraderos.
Parejas con hijos: productos de consumo inmediato.
Parejas con hijos mayores: bienes duraderos.
Personas mayores jubiladas: conservación del hogar y seguridad.

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ESTRATEGIAS DE MARKETING EN PEQUEÑOS NEGOCIOS

By Rafa Vidal Fernandez