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Push or Pull?
How They Differ and Work Together
Push marketing, also known as outbound marketing, can lead to quicker sales. It’s powered by what you “push” out to your audience through marketing.
Inbound, or pull marketing, starts internally, and is focused on building and perfecting a marketable brand to new and existing customers.
EXERCISE :
1. What are the negatives of both PUSH & PULL approach?
2. What is an example of a both PUSH & PULL approach?
Why did the company choose this approach?
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