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Agency creation
• Name
- Why did you choose this name?
- How did you choose?
• Brand/ Image
- What symbols/icons are in your logo?
- Why did you choose them?
- What about your agency’s colour scheme? What does it represent?
• USP/ Specialisation
- What makes your agency unique?
- How will this lead to your agency’s success?
- What difficulties might you encounter with this USP?