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Ansoff Matrix - Market Development
What to do?
Target different geographical markets at home or abroad.
Conduct a PEST Analysis to identify opportunities and threats in this different market.
Use different sales channels, such as online or direct sales, if you are currently selling through agents or intermediaries.
Use Market Segmentation to target different groups of people, perhaps with different age, gender or demographic profiles from your usual customers.
Use the marketing mix to understand how to reposition your product.
03/03/20
LO 2. To be able to apply the Ansoff Matrix (Product/Market Expansion Grid)
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