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Business Development

the process that is used to identify, nurture and acquire new clients and business opportunities to drive growth and profitability.











Strategies?

The first two stages of the model, Attracting Prospects and Build Engagement, are traditional marketing functions. The final stage, Turning Opportunities into Clients, is a traditional sales function. In the traditional role, business development would be looking for new channels of distribution or marketing partners.

B2B


Online


Offline

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DIGITAL CAMPUS Bac+4

By James Martin

Anglais appliqué au digital (M2) with James Martin