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Value Proposition
VALUE MAP REVIEW (groups)
• Headline. What is the end-benefit you’re offering, in 1 short sentence. Can mention the product and/or the customer. Attention grabber.
• Sub-headline or a 2-3 sentence paragraph. A specific explanation of what you do/offer, for whom and why is it useful.
• 3 bullet points. List the key benefits or features.
Evaluate your current value proposition by checking whether it answers the questions below:
• What product or service is your company selling?
• What is the end-benefit of using it?
• Who is your target customer for this product or service?
• What makes your offering unique and different?
Use the headline-paragraph-bullets-visual formula to structure the answers.
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