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Digital Marketing Mix

How does digital media and technology provide many new opportunities for the marketer:

- to vary the application of the marketing mix?

- to develop new routes to delivering competitive advantage?

- to create new market positions?

- to build and service relationships in increasing innovative ways?

- to cut through the barriers of time and space and offer continuous and instantaneous access to products?

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DIGITAL CAMPUS Bac+4

By James Martin

Anglais appliqué au digital (M2) with James Martin

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