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PROJECT Task
To prepare the next steps of the project you must have clearly defined your TARGET/ understood your segment… (Value Proposition Map/Personas/Segmentation)
Now define:
- What will be your BD strategy? (In terms of push & pull)
- “What do you want to do? And why?”
- What will be your BD Tactics? (In terms of what activities)
- “What exactly do you want to do?” (What/how/when/why/who)
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