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USING YOUR ANALYSIS
FORCEFIELD ANALYSIS
Once you've done your Force Field Analysis, you can use it in two ways:
1. To decide whether or not to move forward with the decision or change.
2.To think about how you can strengthen the forces that support the change and weaken the forces opposing it, so that the change is more successful.
If you had to implement the project in the example above, the analysis might suggest a number of changes that you could make to the initial plan. For instance, you could:
Train staff ("Cost" +1) to minimize the fear of technology ("Staff uncomfortable with new technology" -2).
Show staff that change is necessary for business survival (new force that supports the change, +2).
Show staff that new machines would introduce variety and interest to their jobs (new force that supports the change, +1).
Raise wages to reflect new productivity ("Cost" +1, "Loss of overtime" -2).
Install slightly different machines with filters that eliminate pollution ("Impact on environment" -1).
These changes would swing the balance from 11:10 (against the plan), to 13:8 (in favor of the plan).
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