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HOW TO CREATE A VISION STATEMENT
NEED FOR CHANGE
Step 1: Find the Human Value in Your Work
First, identify your organization's mission. Then uncover the real, human value in that mission. For example, how does your organization improve people's lives? How do you make the world a better place?
Step 2: Distill Into Values
Next, identify what you, your customers and other stakeholders value the most about how your organization will achieve this mission. Distill these into values that your organization has, or should have.
Some examples of values include excellence, integrity, teamwork, originality, equality, honesty, freedom, service, and strength.
Step 3: Combine Your Mission and Values
Combine your mission and values, and polish your words until you have an inspiring statement that will energize people, inside and outside your organization.
It should be broad and timeless, and it should explain why the people in your organization do what they do.
EXAMPLE
The owner of Farm Fresh Produce examines what she, her customers and her employees value about her mission.
The four most important values that she identifies are freshness, healthiness, tastiness, and the "local-ness" of the produce. Here's the vision statement that she creates and shares with employees, customers and farmers alike:
"We encourage the families of Main Town to live happier and healthier lives by providing the freshest, tastiest, and most nutritious local produce: from local farms to your table in under 24 hours."
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