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LEWIN 3 STEPS
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MODELS
Unfreeze
1. Determine what needs to change.
• Survey the organization to understand the current state.
• Understand why change has to take place.
2. Ensure there is strong support from upper management.
• Use Stakeholder Analysis and Stakeholder Management to identify and win the support of key people within the organization.
• Frame the issue as one of organization-wide importance.
3. Create the need for change.
• Create a compelling message as to why change has to occur.
• Use your vision and strategy as supporting evidence.
• Communicate the vision in terms of the change required.
• Emphasize the "why".
4. Manage and understand the doubts and concerns.
• Remain open to employee concerns and address in terms of the need to change.
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