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Author: Mike Green
CHAPTER 2
(Available in “Resources” Flowvella)
CHANGE MANAGEMENT MASTERCLASS
NEED FOR CHANGE
DIRECTION
MAPPING THE SYSTEM
EXTERNAL
Micro /Macro
PESTEL
Industry, competitor and market analysis
Scenario planning
INTERNAL
Value chain
Resources
Mckinsey 7S
Core competencies
Stakeholder mapping
V
M
O
S
T
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FlowVella, Previously Known As Flowboard
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