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ELEVATOR PITCH.
EXERCISE: research elevator pitch + example
You and all members of your change team will need to be able to get across to stakeholders the rationale and purpose of your change in a succinct, compelling way. Prepare a one-minute “elevator pitch” that can express:
Here’s what our change initiative is about…
It’s important to do because…. (why)
Here’s what success will look like, especially for you (the stakeholders)…
Here’s what we need from you (engagement)….
Here’s what you can count on from me/us to ease the change process (role of the change agent/ implementation)
LO3 PRESENT YOUR PROPOSALS TO STAKEHOLDERS
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