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MORGAN’S METAPHORS

A: All staff memo from management team
The whole organization is encountering a range of difficult environmental issues, such as increased demand from our customers for faster delivery and higher quality, more legislation in key areas of our work, and rapidly developing competition in significant areas. Please examine the attached information regarding the above (customer satisfaction data, benchmarking data vs competitors, details of new legislation) and start working in your teams on what this means for you, and how you might respond to these pressures. The whole company will gather together in October of this year to begin to move forward with our ideas, and to strive for some alignment between different parts of the organization. We will present the management’s vision and decide on some concrete first steps.
B: E-mail from CEO
A number of people have spoken to me recently about their discomfort with the way we are tackling our biggest account. This seems to be an important issue for a lot of people. If you are interested in tackling this one, please come to an open discussion session in the Atrium on Tuesday between 10.00 and 12.00 where we will start to explore this area of discomfort. Let Sarah know if you intend to come.
C: E-mail from one manager to another
John seems to be in cahoots with Sarah on this issue. If we want their support for our plans we need to reshape our agenda to include their need for extra resource in the operations team. I will have a one-to-one with Sarah to check out her viewpoint. Perhaps you can speak to John. Our next step should be to talk this through with the key players on the Executive Board and negotiate the necessary investment.
D: Announcement from MD
As you may know, consultants have been working with us to design our new objective-setting process, which is now complete. This will be rolled out starting 1 May 2011 starting with senior managers and cascading to team members.
The instructions for objective setting are very clear. Answers to frequently asked questions will appear on the company website next week.
This should all be working smoothly by end of May 2011.
Which views are being espoused here?
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