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THE CHANGE PROCESS
Unfreezing - create the initial motivation to change by convincing staff of the undesirability of the present situaion.
The change process itself - mainly concerned with identifying what the new behaviour or norm should be. This stage will often involve new information being communicated and new attitudes, culture and concepts being adopted.
Refreezing or stabilising the change - implying reinforcement of the new pattern of work or behaviour by rewards (praise, etc).
LEWIN
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FlowVella, Previously Known As Flowboard
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