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ADKAR
A parent was attempting to improve the batting style and skill of his son playing baseball. Dad was concerned that his son's batting was not up to the level of the other boys on the team. He searched the Internet for batting videos and purchased a tape for his son.
For weeks he tried to get his son to watch the video on batting mechanics. With some parental persuasion, Dad was able to get his son to watch part of the tape. After that, the video was left untouched.
The father's attempt to educate his son failed and resulted only in a frustrated parent. He finally sat down with his son and asked him why he would not watch the tape and use it to improve his batting. His son replied that he just enjoyed playing baseball with his friends, and it did not matter to him if his batting was as good as some of the other boys.
Read the case study below. Thinking about ADKAR consider which element(s) is/are missing...
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